Market: Healthcare Products Provided: Donor Recognition Wall Services Provided: Design Collaboration, Project Management, Installation |
Project Case Study Customer's Basic Need: A donor wall that accomplished four goals:
Challenges overcome in terms of design, manufacturing or other: To create a work of art that truly reflects the values of their organization and the theme of their capital campaign -- "Strengthening Voices" -- while providing the functionality required over the long term. Solution / Effectiveness: In order to make this donor wall very personal, Welch engaged the creative spirit of Adler's members and caregivers to help create the actual mosaic artwork. Each participating member created their own unique flower which was incorporated into the overall artwork. Welch collaborated with Bonnie Cohen, an award winning mosaic artist from Akron, Ohio. Engraved into the ceramic is the saying "A journey of 1,000 miles begins with one step." Participating in the creation of this stunning donor wall was one of many steps in the continuous journey for those Adler members and families affected by Aphasia. What they're saying: "To the artist, Bonnie Cohen and the team at Welch Sign we owe our sincere praise and thanks for creating this incredible piece. They made this process fun, easy to navigate, and held our 'hands' as we navigated the uncharted waters of donor wall design and function." ~ Karen Tucker, Executive Director, Adler Aphasia Center, Maywood, N.J. |